Due to our thriller, ‘Reservoir’, being violent and quite similar to American thriller/ action movies I would put in to the Hollywood region. It may not be a blockbuster but it would attract mainly males around the ages of 16 to 30, so would appeal to a large amount of people. I don’t believe it would need a massive budget compared to other Hollywood movies, I would estimate of about £20 million.
Hollywood would be our institution and it would be distributed to cinema theatres world wide. It’s not the right film to do in 3D, so I wouldn’t hit that audience but I think the way we would advertise the film would have to be the way we would draw our audience in.
To keep up with constantly moving technology I would have the film advertised via the internet; email, online games, social networks and blogs. Social networks would be the most successful with-in that list. They are used daily and would be the perfect place to reach out to all ages. Due to the film being quite a male dominated thriller/ action film, online games would grab their attention. There have recently been articles about young men and boys spending too much time on games online and using games consoles, therefore this would be another great way to reach out to our audience. Releasing a game just before the film being released would stir up interest about the film, and encourage people to come and watch it in the cinema.
Hollywood would be our institution and it would be distributed to cinema theatres world wide. It’s not the right film to do in 3D, so I wouldn’t hit that audience but I think the way we would advertise the film would have to be the way we would draw our audience in.
To keep up with constantly moving technology I would have the film advertised via the internet; email, online games, social networks and blogs. Social networks would be the most successful with-in that list. They are used daily and would be the perfect place to reach out to all ages. Due to the film being quite a male dominated thriller/ action film, online games would grab their attention. There have recently been articles about young men and boys spending too much time on games online and using games consoles, therefore this would be another great way to reach out to our audience. Releasing a game just before the film being released would stir up interest about the film, and encourage people to come and watch it in the cinema.
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