From the beginning of the advanced portfolio we have been learning about the general structure of a music video.
A music video promotes a specific single and/or an album. it also promotes the artist/band and helps feed into a 'star image'. this is achieved by the video containing performance, a narrative and having symbolic images.
we have also looked at the ideologies of the music industry as said by Negus in 1989. he explained he would look for a band that would just get up and do it. we also looked at Richard Dyer and his views on stardom. he created two main Paradox's. Paradox 1 - 'the star must be simultaneously ordinary and extraordinary for the consumer.' Paradox 2 - ' the star must be simultaneously present and absent for the consumer.